What is Matcha?

Matcha has been around for centuries and there’s little wonder that it’s popularity has trickled down from Eastern cultures onto the shelves, menus and into the homes of Western ones.

Traditionally consumed as part of Japanese tea ceremonies and by Buddhist monks – who, I believe, know a good thing when they see one.  South Africa is embracing Matcha, and it’s all about quality, which we are harnessing straight from the green rolling hills of Kyoto, Japan – the birth place of miraculous Matcha.

In essence, Matcha is:

a mood enhancer
antioxidant powerhouse
a natural weight loss aid
pH balancer
detox agent
sugar-free caffeine boost (minus the jitters)


Miss Matcha Organic Grade and Ceremonial Grade Matcha both share the same unique characteristics:

100% organic, shade covered, steamed, air dried, de-stemmed and stone ground.

Contains no artificial colours, preservatives or additives, is sugar-free, gluten-free and certified kosher and halaal. I think we’ve covered all the bases here.

Benefits and Taste

This “green gold” is highly concentrated so you only need ½  to 1 teaspoon (+-2g) per serving. While it is clearly pricier than regular green tea, the antioxidants are up to 137 higher and such a little is needed for such stronger benefits. Its’ uses are extremely broad, from a simple cup of tea using boiling water, to smoothies, baking and cooking. It is a precious medicine that brings life to those who choose to consume it.

The potential health benefits of green tea widely known and include:

  • increased focus and concentration
  • higher energy levels
  • enhanced metabolism
  • stronger immune system
  • clearer skin
  • general improved wellbeing

What gives Matcha its unique flavor?

In a nutshell, chlorophyll and amino acids, which both contribute towards its distinctive taste. Theses clever acids, birthed from mother nature’s golden rays of sunlight contribute to what is known as the fifth taste, or umami, characterized by a rich, creamy mouth feel.

Matcha, made in the traditional Japanese style, whisked with water, is a full-bodied green tea with an initial astringent taste, followed by a lingering sweetness. The intensity of the experience compares to one’s first taste of dark chocolate or red wine. When added as an ingredient, the taste of matcha becomes noticeably subtler. Matcha contains L-theanine, an amino acid known to relax the mind and brings about a calm alterness.